Sometimes, all it takes to bring new life to a small town is a good cup of coffee and a welcoming smile. That’s exactly what The Thirsty Cactus is doing in Brady.

Opened in May, The Thirsty Cactus is a small coffee shop with a big heart. Known for its fun, creative drinks, fresh scones, and cozy atmosphere, the shop has quickly become a place where locals can start their mornings on a positive note — and maybe linger a little longer than planned.

Elsie Golter, owner of The Thirsty Cactus came into the business with prior coffee experience and a simple but powerful goal: bring some life back to her hometown. “My little town needed it,” she shared. That passion shows up every day behind the counter, where making each drink just right takes practice, patience, and a lot of care.

Since opening, the business has grown steadily month by month. New treats, small gifts, and a growing base of loyal customers have helped The Thirsty Cactus continue to evolve. One thing the owner wishes more people knew? The shop offers a comfortable sitting area, perfect for chatting with friends or getting a little work done while enjoying your favorite drink.

A typical day runs from 6:30 a.m. to 3:30 p.m., filled with customers coming and going — and plenty of opportunities to serve up morning coffee with a smile. Being part of the Brady community is what makes it all worthwhile. “Everyone is so supportive and always willing to try new things,” she said.

Running a small business hasn’t come without challenges, but the lesson she’s learned is one she carries daily: keep your head up — the best days are yet to come.

For The Thirsty Cactus, shopping local isn’t just about sales. It’s about keeping small towns alive and thriving — and creating spaces where neighbors can connect, even if it’s just over a cup of coffee.

If you haven’t stopped by yet, consider this your sign. ☕🌵